Digital marketing is about using digital channels to market and promote products and services. These efforts are used to engage the target group and generate sales opportunities.
Search engine optimization (SEO), search engine marketing (SEM), content marketing, effective marketing, content automation, campaign marketing, e-marketing, social media marketing, direct email marketing, books electronic, optical media and games are some examples of digital marketing. ,
However, this article focuses specifically on the importance of SEO.
Search engine optimization or the practice of SEO rely on the use of acceptable techniques to increase the ranking of a website in the search engine results. This approach is the best way to ensure that the site generates more traffic from organic search results.
Note: Opportunities such as using paid ads to increase search engine traffic are not part of SEO, because ads are not part of “natural” search results. Such methods fall under REM.
Then I will give you three reasons to explain the importance of SEO for your website.
1) SEO focuses on the most effective sales tools of the company
What are the most effective sales instruments of the company? Your website
It is always open (7 days a week, 365 days a year) and never requires sick leave or late arrival at work. Attract sales, subscriptions and links without any problem. Your website is the “ideal employee” because it performs multiple tasks efficiently and covers thousands of opportunities simultaneously.
The search engine maximizes the attention of its target audience and focuses on the “ideal employee”.
2) SEO allows Internet users to find your website
Your first point of contact for your online audience is your website. Your website is as good as it does not exist.
There is another reason why search engines should improve their website because they play an important role in digital marketing.
We know that Google is confidential and we do not know the latest statistics. However, this empire announced in 2012 that it would receive 3 billion searches per day! It’s $ 90 billion a month or $ 1.1 billion a year!
So ignore SEO at your own risk.
With SEO, your business is, it shows and you like.
3) SEO reinforces credibility
SEO can strengthen your brand, make it more visible and increase its usefulness. Your goal should be to get the best results for your site when people search on Google for a relevant keyword for your business.
When you reach this goal, your contacts automatically think that your website offers the best product or service they are looking for.
Currently, all are just “Google”. If your site is at the top of the results list, your credibility will increase significantly.
Of course, for the reasons mentioned above, the importance of SEO is important. Just as there is a lot of digital marketing from SEO. However, this article is a useful introduction to the subject.