In a highly competitive Internet environment, press releases can be a valuable source of visibility for your business, but only if they are effectively enhanced. Remember, this tactic is no longer just about publishing your latest news. Rather, it’s about creating multichannel visibility that allows you to connect through content and reach audiences that are relevant to your business and goals.
When properly optimized, online press releases can perform the following tasks:
Promote positioning in search engines for SEO
Guide the movement of objectives.
Create a reputation
Save money on pay-per-click campaigns
Position usurp of the competition in the SERP (pages of results of the search engines)
Despite these many benefits, many companies still do not use optimal press releases that do not work well. In contrast, these slow versions are disabled in deleted folders and are not indexed by the major search engines. Remember, this is not a traditional press release, but a novelty.
Unlike traditional press releases, which are concise and written for readers, press releases should be more accurate on the Internet. An online press release (like SEO in general) is both an art and a science: in addition to readers, it needs to be optimized for search engines to produce results. A few simple adjustments can significantly increase your efficiency, which adds more value to your online presence SEO than you would have.
How to write and publish an online press release giving tangible results?
Above all, use common sense and reason. Nobody wants to read something that is not worth it, and this type of publication will not find publicity. According to a DM News study, 98% of journalists work online every day and about 75% seek press releases. Before writing something, ask yourself if the story you are considering is worth it. As a member of your business, no matter what it is, is it time to read it? Otherwise, do not waste your time. Wait for the story to be interesting for your audience.
Then select the keywords used by the press release. Align keywords and phrases that you have already perfected to get the most out of search engine optimization. To make sure you choose the ones with the most potential, start with a quick analysis of the competition. To do this, you can perform a news search including your keyword in Google, Yahoo, Ask, MSN or any other popular search engine.
If you look at the results page, do you know if that’s the word or phrase that’s right for you? What? Because of the competition it offers. If you discover that most results are spread over a long period, this keyword is a good opportunity because there is no obvious competition. On the other hand, if you search for 10 stories over the last few days, you know that this term is more competitive because of the many competing stories.
Now that you know the competitor, determine how flexible you can work with him. As mentioned above, if you are trying to enter a busy area with the latest news, you need to focus on one keyword. But if you have more flexibility, you can follow many variations for your keywords.
In the end, you need to focus on specific points of sale via the Internet and formulate your press release to attract potential readers. Your press release will be stronger if you watch in a particular area than if it disappears in relative darkness and is hidden somewhere in many similar stories.
This simple research phase can make all the difference if your press release has caught the eye, but this is often the most overlooked aspect of this strategy. Do not get involved with the virtual crowd: Highlight and consider maximizing keywords with the greatest potential.
When you have completed this important research step, you have identified the most effective keywords for writing your press release. You can start writing now!
Start with the title, the most important part of your press release.